Stitch and Soul
A magazine page crafted with the tagline “Tough as her threads” to salute the grit of Patagonia wearers and their gear’s lasting soul. Strategized as a bold shout to the audience’s rugged spirit, it spotlights endurance in every worn detail for a raw, real connection.
Brand Thinking
Her strength, its stamina—Patagonia’s gear matches the wearer’s fire.
Patchwork Pride
A mail-in program—send your worn Patagonia piece, get a “Worn Long” patch. Strategized to celebrate adventures, it links the audience’s stories to the brand’s core—wear isn’t damage, it’s pride in every patch earned.
Brand Thinking
Makes every patch a badge—Patagonia’s repair ethos flips into a loud, proud statement.
Worn Beyond Break
A poster crafted to spotlight Patagonia gear’s Everest grit with the tagline “Worn beyond the break”—a fierce nod to its survival on the world’s toughest climb. Strategized to echo the audience’s unyielding spirit, it proves well-worn gear stands tall where others fall, embodying a life lived long and bold.
Brand Thinking
Defies the drop—Patagonia’s gear wears Everest’s scars as proof of its soul.
