Patagonia
Worn Well Worn Long
Company
Patagonia
Identity
Sustainable Enduring Adventurous
Timeline
2025
Patagonia stands as a pioneer in eco-conscious gear—built to last, not just to sell. From rugged trails to repair workshops, they weave a story of quality that outlives trends, tied to a community that values the planet as much as the adventure.
At Patagonia, we believe in building gear that lasts a lifetime. This campaign celebrates the stories etched into every thread, the patches that mark adventures, and the well-worn spirit of our clothes. Because the best gear is the gear you already own. Join us in embracing a life well-worn.
Stitch and Soul
A magazine page crafted with the tagline “Tough as her threads” to salute the grit of Patagonia wearers and their gear’s lasting soul. Strategized as a bold shout to the audience’s rugged spirit, it spotlights endurance in every worn detail for a raw, real connection.
Brand Thinking
Her strength, its stamina—Patagonia’s gear matches the wearer’s fire.
Patchwork Pride
A mail-in program—send your worn Patagonia piece, get a “Worn Long” patch. Strategized to celebrate adventures, it links the audience’s stories to the brand’s core—wear isn’t damage, it’s pride in every patch earned.
Brand Thinking
Makes every patch a badge—Patagonia’s repair ethos flips into a loud, proud statement.
Worn Beyond Break
A poster crafted to spotlight Patagonia gear’s Everest grit with the tagline “Worn beyond the break”—a fierce nod to its survival on the world’s toughest climb. Strategized to echo the audience’s unyielding spirit, it proves well-worn gear stands tall where others fall, embodying a life lived long and bold.
Brand Thinking
Defies the drop—Patagonia’s gear wears Everest’s scars as proof of its soul.
