Kodak
Where Memories Live Campaign
Company
Kodak
Identity
Nostalgic Resiliant Timeless
Timeline
2025
A titan of nostalgia, its yellow boxes once defined photography. Now, it’s a heritage brand battling smartphone saturation and digital noise—ripe for a revival that blends past and present.
More than just pictures—it’s the rush of reliving a moment frozen in time. ‘Where Memories Live’ taps the emotional power of photographs, igniting a movement with #WhereMemoriesLive—because every shot’s a Kodak Moment worth keeping
Outdoor Memory Sparks
A series of bold outdoor hits could splash memory across the streets. It’s about planting Kodak Moments in the wild, stirring hearts and #WhereMemoriesLive posts wherever eyes wander.
Brand Thinking
Reclaims Kodak’s presence beyond screens, turning public spaces into triggers for connection and story-sharing.
Kodak Moment Merch
Personalized merch turns photos into wearable stories—a faded kid’s grin on a tee or a wedding kiss on a tote, framed with a retro Kodak vibe. Kodak Moments, made yours.
Brand Thinking
Transforms Kodak from a product into a personal story, blending innovation with emotional connection.
#WhereMemoriesLive
Instagram fuses Kodak’s nostalgic soul with today’s pulse—posts that weave yesterday’s Kodak Moments into a fresh #WhereMemoriesLive feed. It’s proof Kodak rolls with the times, keeping memories alive in a digital dance.
Brand Thinking
Marries Kodak’s heritage to modern social beats, showing the world it’s still the memory king—then and now.
